New York is Abuzz with New Retail Shops for the Beauty Obsessed

(Excerpt from article referencing L3 Capital’s renovated building at 862 Broadway in Union Square)

The New York beauty scene has been constantly expanding thanks to an abundance of standalone stores, buzzy pop-ups and digitally- savvy specialty chains. This expansion shows no signs of slowing with a new crop of stores, ranging from a cult favorite K-Beauty brand to a non-toxic nail shop, setting their sights on one of the largest retail hubs in the world.  Here, a list of what’s to come …

#1.  Innisfree               

Where: 862 Broadway

Cult favorite K-beauty brand Innisfree is making its Stateside debut with a flagship location in Union Square. With its entire lineup of natural products sourced from South Korea’s Jeju Island, the two-story retail space contains a vertical 21-foot-tall garden meant to give customers a respite from the busy New York streets. The brand, which is known for its eco-friendly practices, will also offer a recycling rewards program where customers can drop off their empty skin care bottles in-store to be repurposed into new packaging or merchandising units.

Original Article:  WWD, by Layla Ilchi

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