What’s Behind Warby Parker, Casper, Bonobos Shift to a Physical Presence?

ICSC studies show DTC brands experience an average 45% increase in overall website traffic after a store opening. Retail stores also tend to have higher average sales per customer and fewer returns, leading to digital native brands like Warby Parker, Casper, and Bonobos and others scaling their store footprints dramatically. 

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Connect Media – What’s Behind Shift to Physical Presence?